The average person probably sees at least 100 signs every day. Whether it is during his morning and evening commute, during her shopping trip at the mall, or a mixture of both, we do see a lot of signs. All of the signs we see outside in shopping centers, off of the road, etc., are made by an outdoor sign company. These companies specialize in grasping the attention of people who are driving or walking around without annoying them or over-distracting them from the road. Unfortunately for a lot of the companies and individuals who invest in signs, people do not always notice signs, and even when we do notice them, we often do not have the time or patients to read what they say. Every once in a while, an outdoor sign company will get it right, though, and we notice the sign. Below are four types of outdoor signs that we see every day as well as some information about which ones work and which ones do not.
Storefront signs are the signs that spell out the name and logo of the store. We typically do notice these because when we are out shopping around, we want to know what a store is called before we enter. Additional storefront signs are the ones that we see in the windows. Typically these signs promote current products or sales going on to people who are passing by. A good number of people do notice these signs because they provide us with information we want to have while we are out shopping.
Big Billboards Off Of Major Highways
Whether or not we see these outdoor signs depends on the level of traffic. If there is a lot of traffic, people tend to get distracted, and big billboards provide us with something interesting to view. Luckily for outdoor sign companies, major highways typically do have a lot of traffic.
Makeshift Signs For Low Budget Businesses
Have you ever seen those signs in the medians of roads? A lot of the times these signs will be hand written and driven into the ground with stakes. These types of signs are used by smaller businesses. The main problem with these small signs is that people have a difficult time reading the information on them. For a politician who just want to get his or her name out there, these signs do okay, but for a business trying to share its phone number and its current special, these signs may not work very well.
Engaging Signs With Photo Ops
Now, these signs are not as common, but they are a relatively new concept developed by outdoor sign companies that do capture the attention of people who see them. Imagine an Instagram frame hanging from a tree or a big sign that spells out love. These are signs that people are going to stop to take a look at, and they will probably take a picture to share on social media channels as well.